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ABOUT US
Inspiring the Next Generation of Football Talent
At Soccer Hub UK we are dedicated to the long term development of players from their very first kick through our Foundation sessions, to our elite performance groups. Based in Yorkshire, we provide a clear, structured journey for boys and girls of all abilities, combining professional-level coaching with a fun, supportive environment.
At Soccer Hub, we’re not just building better players, we’re inspiring confidence, teamwork and a lifelong love for the beautiful game.
OUR STORY
Soccer Hub was founded by Jordan Armstrong with a clear vision: to create a high quality environment where young players could develop their skills, build confidence and access genuine opportunities within football.
Over the years, that vision helped establish Soccer Hub as one of the region's leading player development programmes, with more than 50 young players progressing into professional academies and elite pathways. Through hard work, dedication and a commitment to helping young players improve, the Soccer Hub brand earned a reputation for developing talent and creating opportunities.
In 2025, Soccer Hub Academy in the UK entered a new era.
Whilst Jordan remains the founder of the Soccer Hub brand and continues to play an important role in its growth and international expansion, particularly across the Middle East, the UK academy was restructured and is now owned and led by Craig Smith.
This transition marked the beginning of a new chapter for Soccer Hub in the UK. Building on the strong foundations already established, Craig has taken responsibility for the day to day operation, strategic direction and future growth of the academy.
With more than 20 years of experience in the game as both a player and coach, Craig brings a unique perspective shaped by experiences at every level of football. From academy football and the professional game through to playing across three continents and coaching hundreds of young players, his passion has always remained the same: helping players maximise their potential.
Under Craig's leadership, Soccer Hub has evolved into a technical development focused academy, placing greater emphasis on individual improvement, confidence on the ball, decision making and game understanding. The focus is not simply on preparing players for the next match, but on developing the skills, habits and mindset that will benefit them throughout their football journey.
Today, Soccer Hub provides opportunities for players of all abilities, from those taking their first steps in the game through to those pursuing academy and elite level pathways. Every programme is built around creating an environment where young players can learn, improve, enjoy their football and become the best version of themselves.
As the Soccer Hub brand continues to grow internationally under Jordan's guidance and the UK academy continues to expand under Craig's leadership, both remain united by the same core belief: putting player development first.
The foundations have been laid. The vision is clear. The next chapter of Soccer Hub is only just beginning.